Finity

Privacy Policy

Last updated: May 2025

Who we are

Finity Financial Group operates this website. If you have questions about this policy, contact us at caelin@finityfinancialgroup.com.

Information we collect

When you complete the Truck Economics diagnostic or contact us, we may collect:

  • Your name
  • Your email address
  • Your company name
  • Your phone number, if provided
  • Your answers to the diagnostic questions (fleet size, revenue range, financial controls, cash flow practices, and related operating data)
  • Standard website usage data (pages visited, referrer, browser type, IP address) collected automatically through Vercel infrastructure

How we use your information

We use the information collected to:

  • Complete your Truck Economics Check and display your results
  • Send you an email summary of your result, tier, and recommended next steps
  • Follow up with you about Finity services, where you have consented by submitting the diagnostic
  • Schedule calls through Calendly if you choose to book a session
  • Improve our diagnostic questions, content, and services over time

Third-party services

We use the following third-party platforms to operate this site and manage leads:

  • Vercel - Hosts this website. Vercel collects standard server logs and usage data. See Vercel's Privacy Policy.
  • Calendly - Powers the booking widget on the “Book a Snapshot Call” page. If you schedule a call, Calendly processes your name, email, and appointment details. See Calendly's Privacy Policy.
  • HubSpot - We store lead and contact information in HubSpot to manage follow-up and track our relationship with you. See HubSpot's Privacy Policy.
  • Resend - We use Resend to send transactional emails (your score summary and internal notifications). See Resend's Privacy Policy.

Data retention

We retain contact and diagnostic data for as long as necessary to manage our business relationship with you. You may request deletion at any time by emailing caelin@finityfinancialgroup.com.

Your rights

You may request access to, correction of, or deletion of your personal information at any time. To make a request, email caelin@finityfinancialgroup.com.

Changes to this policy

We may update this policy periodically. Material changes will be noted with an updated date at the top of this page.

Contact

Finity Financial Group
caelin@finityfinancialgroup.com